Why Is A Digital Audit So Important?
Mobile is driving the largest re-engineering of companies since the introduction of the web and the majority of CEO’s have stated that they do not have a detailed plan to manage it. Businesses need to have the correct capabilities in place for all digital touchpoints. Online, Offline and Mobile engagement will have to be integrated into existing business processes, technology platforms and product offerings.
What Are the Exact Benefits of the Audit?
Benchmark your Digital Capabilities
We assess what your current capabilities are across 5 key areas so that you can build the case for investment. This can be customized for small, medium and large businesses.
Digital Market Segmentation
Develop a better view of how specific customers assess, purchase, and use products. Identify how to directly target advertising, promotions, and content along the path to purchase.
Digital Customer Segmentation
Identify the requirements for a singular view of the customer across sales channels and digital touch points through the integration of multiple data sources — customer data, purchasing behavior, mobile data, and Web analytics.
Optimized Product Offerings
Build the data to develop optimized content to engage consumers and drive promotions and sales across a variety of formats and provide relevant products and services to those consumers.
Connect with your Customers
Define how to engage with customers and consumers enabled with Mobile Devices and Sensors uploading huge amounts of Findable and Sharable Data.
Real Time Decision Making
Focus on the regular monitoring of social sentiment and brand health to enable marketing campaigns across owned media and public media to improve effectiveness.